No matter what industry you're in, there are certain elements that every successful website must have. This is especially true for orthodontic websites, which need to be informative, visually appealing, and easy to navigate.
When designing or revamping your orthodontic website, be sure to include these five things that every successful orthodontist website gets right. You'll be well on your way to doing what this orthodontist accomplished - 131% growth in 90 days.
1. A Compelling Homepage
Your homepage is often the first impression potential patients will have of your practice, so it's important to make a good one. Include a brief but impactful headline and a hero image or video that accurately represents your brand. Then, use clear and concise copy to explain what makes your practice unique and why someone should choose you for their orthodontic needs.
Add an Eye-Catching Homepage Header
Your homepage header is one of the first things potential patients will see when they land on your website, so you want to make sure it's eye-catching and informative. Use high-quality images (preferably of real patients) and clear, concise language to tell visitors what you do and why they should choose you as their orthodontist.
2. Helpful Information
Orthodontic patients are typically looking for answers to their questions about treatment options, cost, and the process itself. Be sure to include helpful information on your website so that visitors can easily find what they're looking for. You might consider creating an FAQ page, writing informative blog posts, or recording videos that answer common questions.
The Right About Us Page Mix
The About Us page is an opportunity to really show potential patients who you are and what sets you apart from other orthodontic practices in the area. This is where you can share your story, highlight your team's qualifications, and talk about why you love what you do. Be sure to use photos and videos to really bring your story to life!
What to include:
- Your story
- Highlights of your team's qualifications
- Why you love what you do
- Photos
- Videos
3. Patient Testimonials
Nothing builds trust quite like patient testimonials—so be sure to include a few on your website! Potential patients will be more likely to visit your practice if they can read (or watch) stories from actual patients who have had success with your care. Choose testimonials that focus on different aspects of your practice so that there's something for everyone.
4. Helpful Information
Orthodontic patients are typically looking for answers to their questions about treatment options, cost, and the process itself. Be sure to include helpful information on your website so that visitors can easily find what they're looking for.
Helpful Resources
Your patients will appreciate having access to helpful resources on your website, and you'll be top-of-mind when they need orthodontic treatment if you provide them! Include blog articles, downloadable guides, infographics, and anything else that could be useful to someone considering orthodontic treatment. Not only will this help you attract new patients, but it will also help you build a relationship with the ones you already have.
What to include:
- Blog articles
- Downloadable guides
- Infographics
- Anything else that could be useful to someone considering orthodontic treatment
5. A Call to Action
Make it easy for potential patients to take the next step with a clear and concise call to action (CTA) on your website. Whether you want them to schedule a consultation or sign up for your newsletter, your CTA should be prominently featured on every page of your website so that visitors always know what the next step is. And don't forget to include a contact form so that visitors can get in touch with you if they have any questions.
What to include:
- A clear and concise call to action
- Prominent placement on every page
- A contact form
By following these simple tips, you're well on your way to creating an orthodontic website that will attract new patients and help you build a successful practice. Just remember to keep your website updated regularly and focus on providing helpful, engaging content, and you'll be sure to see results in no time.
