ADA compliance has become a dire necessity in web design. We’re no longer talking about just making websites look good. Now, it’s about making them work for everyone. ADA compliance ensures your site isn’t just functional but accessible. And trust us—it’s not something to overlook.
ADA Compliance Has Expanded to the Digital Space
When the Americans with Disabilities Act (ADA) was signed in 1990, it was about physical accessibility—ramps, handrails, and accessible restrooms. But today, it covers the digital world too. Websites need to be as accessible as physical spaces.
That means everything from adding alt text for images to providing captioning for videos. This ensures people with visual, auditory, motor, or cognitive impairments can fully engage with your content.
The Building Blocks of an ADA-Compliant Website
So, what does an ADA-compliant website look like? It’s not just about ticking boxes. The key principles are derived from the Web Content Accessibility Guidelines (WCAG), which focus on making your site perceivable, operable, understandable, and robust. These guidelines ensure everyone can use your site without any barriers.
Here’s what we recommend:
- Alt Text: Add descriptive text for all images. It helps screen readers describe visuals for those with visual impairments.
- Captioning: Every video needs accurate captions for the deaf or hard of hearing. This also keeps viewers engaged even if they’re watching on mute.
- Readable Fonts: Stick with simple, legible fonts. No one wants to squint at overly fancy fonts.
- High Contrast: Use colors that stand out. High contrast between text and backgrounds is crucial for users with visual impairments.
These practices don't just make your website accessible—they make it more user-friendly for everyone.
Why ADA Compliance Can’t Be Ignored
We often get asked, "Is ADA compliance really that important?" The answer: absolutely. Not only does it protect your business from potential lawsuits, but it also opens your site to a wider audience.
Prevent Expensive Lawsuits
Here’s the deal—more lawsuits are targeting websites that don’t meet ADA standards. According to Seyfarth Shaw, 8,500 ADA-related lawsuits are expected in 2024 alone. These legal battles are often costly, with settlements reaching tens of thousands of dollars. It's much more affordable to make your site compliant upfront.
Boost SEO While You’re At It
ADA compliance isn’t just about accessibility—it’s also a smart SEO strategy. Using alt text for images not only assists screen readers but also helps search engines better understand your content. Optimized alt text can push your site higher in the rankings. Who wouldn’t want that?
Reach a Larger Audience
Did you know 1 in 4 adults in the U.S. live with some form of disability? By making your website accessible, you’re not just complying with the law—you’re inviting millions of potential customers to engage with your brand: more users, and more conversions.
Key ADA Compliance Practices You Can’t Ignore
Making your website ADA-compliant doesn’t have to be overwhelming. Start with these core areas, and you’ll be on the right path.
Add Descriptive Alt Text for All Images
Every image needs a descriptive alt tag. For example, instead of labeling an image "man with laptop," use "man using a laptop to create a website." Be clear and specific. This helps visually impaired users get a full sense of the image while also improving your SEO.
Caption Your Videos
If you’ve got videos on your site, they need captions. Not only does this cater to those who are deaf or hard of hearing, but it also keeps viewers who are watching on mute engaged. Did you know that 85% of Facebook videos are watched without sound? Captions are key to keeping those viewers around.
Focus on Readable Fonts and Contrast
Fonts matter. Choose something clean and simple. Decorative fonts might look stylish, but they’re often difficult to read. On top of that, ensure your text is high contrast—light text on a dark background or vice versa. This makes your site easier to read for everyone, especially those with visual impairments.
Real-Life Impacts of Non-Compliance
Don’t think skipping ADA compliance is harmless. Companies are getting hit with hefty lawsuits.
One well-known case involves Domino’s Pizza, which faced legal action because its website wasn’t accessible to visually impaired users. The courts ruled that Domino’s had to make its site compliant.
This should be a wake-up call for any business owner—websites are considered public spaces, and they must be accessible.
Why ADA Compliance Is a Smart Business Move
You’re probably thinking, "Is this just about avoiding lawsuits?" Sure, that’s part of it, but it’s also about smart business. Let’s dive into why ADA compliance can give your business a real edge.
Tax Benefits You Can Claim
Here’s something not many people know: You can claim up to $5,000 per year in tax credits for making your site ADA compliant. That’s money in your pocket just for doing the right thing. Don’t leave that on the table.
It’s Good for Everyone
ADA-compliant websites aren’t just for people with disabilities. They’re easier for everyone to use. Simple navigation, readable fonts, and high contrast? These features improve the overall user experience, which keeps people on your site longer and reduces bounce rates.
Attract More Customers
An accessible website means you’re catering to a wider audience. Think about it: if your competitor’s website isn’t accessible, but yours is, where do you think potential customers are going to spend their money?
Wrapping Up: How The Diamond Group Can Help
Making your website ADA-compliant doesn’t have to be a hassle. At The Diamond Group, we’ve committed to helping businesses upgrade their sites to meet ADA standards. We know the ins and outs, and we’re here to guide you through the process.
Don’t wait until you’re hit with a lawsuit or miss out on potential customers. Reach out to us today, and we’ll perform a full audit of your website. From alt text to captions, we’ll ensure every box is checked. We’ll even walk you through tax credits to help ease the financial burden of compliance.
In short: Let’s make your website work for everyone. Contact us today, and together we’ll build a site that’s inclusive, compliant, and future-ready.
