Managed Social Media for Home Service Contractors

Establish a clear purpose for being on social media and track the relevant metrics consistently

It’s important to know WHO you’re trying to reach, and WHAT you’re trying to accomplish with each social media platform you build a profile on. Ask yourself — are you aiming to build brand awareness, increase engagement with your clients or prospects, or are you selling a product or service? The answer to this question may change your overall strategy for the type of content you create.

Be Consistent

SM is about being available to and engaging with your audience in a two-way conversation. Regularly showing up on the platforms clients use builds credibility and trust, especially if you are providing authentic and relevant content to the conversation. Build a content calendar ahead of time to ensure you are posting regularly. You can always add impromptu posts as they arise.

Focus on quality over quantity

Quality content is useful, relevant, and/or informative. Be interesting. Avoid coming across as too ‘sale-sy’ in the content you create. Your brand voice and personality should shine through in the content you post, but don’t forget that people engage with content they are interested in not just because they like you. The more timely and relevant your content is, the more value and engagement you can generate.