Management guru Peter Drucker is often quoted as saying that “you can't manage what you can't measure.” What he means is that you can't know whether or not you are successful unless success is defined and tracked.

How do you measure and track the success of inbound marketing? You can do it using our handy dandy inbound ROI calculator. All you need to know are the following metrics:

• Average monthly visitors to your website
• Average leads per month from your website
• Percentage of qualified leads
• Close rate
• Customer lifetime value

Input these metrics into our inbound marketing calculator and find out the projected bottom line impact that inbound marketing can do for your business. Download the results and share with your team. Then grab a quick break. No one needs to know that it only took you a minute or two to boost the bottom line.