Our case studies will give you an in-depth look at how we’ve helped our clients improve the way they reach and communicate with their audiences.
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Project Overview
Industry: Roofing and Construction
In 2018, Pickard Roofing began its digital transformation journey with The Diamond Group (TDG). As a business transitioning from the 2nd to the 3rd generation, the Pickard family—Jim, Beth, and their son Tyler—recognized the need for a more structured approach to ensure the company's long-term success. With no prior marketing efforts and relying solely on word-of-mouth, they sought a partner who could help them build a robust brand and implement comprehensive marketing systems.
TDG implemented a full-scale overhaul of Pickard Roofing’s digital presence:
- Branding Consistency: We unified the brand across all platforms, creating a cohesive look and feel that reflected the company’s rich history while appealing to modern customers.
- Website Redesign: The outdated website was revamped to improve user experience, security, and visual appeal, addressing key issues identified in the initial audit.
- SEO Optimization: We initiated a thorough SEO strategy, moving Pickard Roofing from 0 to 4,200 keywords, significantly enhancing their online visibility.
- Content Marketing: Regular blog posts and video content were created to engage the target audience and boost search engine rankings.
- Comprehensive Digital Marketing: The engagement increased by 67% and impressions by 192%, driven by targeted social media and digital ad campaigns.
Value Added: Increased keyword rankings, organic traffic, lead generation, and a strengthened brand reputation
