From Dream to Reality: Creating a Dental Brand

When you’re building a brand, it’s important to understand the desires and mindset of your target audience. What are they feeling and thinking at the time they interact with you or your brand materials? What is their emotional state and how will your messages impact them? Our goal was to build a user experience from beginning to end that respected the patient and treated them with dignity no matter where they were in the process of finding help for themselves or a family member.

We also knew that we had to build a website that would be fast, modern, and responsive.

The last thing we wanted was for potential patients to click away from our site because it took too long to load or wasn’t mobile friendly.

The website needed to be easy to use and navigate so that potential patients could find the information they were looking for without any hassle.

We also knew that the website needed to be designed with SEO in mind so that it would rank well in search engines and attract organic traffic.

Through a series of interviews with stakeholders, we discovered that patients are looking for a vibrant dental office, full of the latest technology and committed to the local community. With this discovery, we were able to establish the dental practice’s core beliefs. We also created artwork for the practice that embodied the core values. This way, both staff and patients could feel invested in the mission.

After just 90 days, the dental practice had a fully functioning website, new logo and branding, and a marketing campaign. The practice had also built trust with its patients and was able to establish itself as a credible source of information in the community. The website attracted organic traffic and served as an initial point of contact for potential patients. As a result, the practice was able to grow its patient base and achieve its goals.