People won’t wait long for your website to load. The longer it takes to serve up the content they are looking for, the more frustrating the experience becomes and the likelihood of those prospects abandoning your site increases. A fast-loading, well designed experience will keep people engaged with your content and active on your site for longer periods of time.
Most web users rely on search engines to discover new content, products and services in our information rich world. If you want your business to be found, it’s essential to follow SEO best practices when planning, writing content, and developing your site.
Don’t leave your front door unlocked. If your website isn’t following current security protocols you risk exposing your customer’s data to criminal activity. Yes, it’s that serious. Top notch security is good for your clients and it helps your website’s discoverability. Google now prioritizes websites using HTTPS in search results. The Website Grader checks that your site uses HTTPS protocol and uses secure Javascript libraries.
In a Google study 59% of shoppers surveyed said that the mobile experience is important when deciding which brand or retailer to buy from. A large number of your customers are using mobile to decide whether or not to buy from you. Your website needs to be provide an outstanding experience on mobile devices to keep your customers engaged. And it helps boost your performance in search results and on social media platforms.
“We teamed up with The Diamond Group to create our branded images, an innovative website, social media campaign on Facebook and Instagram, and graphic designs for our clinical brochures. They have provided clear market focus, and created a brand for what we stand for. They attend to detail, and make sense out of our most basic questions… a joy to work with.”
